Towell Auto Group is one of the six strategic pillars of business for the WJ Towell Group and in Oman is represented by Towell Auto Centre, Eint Automotive & Towell Lease which constitute the top auto brands & services under one house of trust.

Towell Auto Centre - Amongst the pioneers in the automobile business in Oman since 1972, Towell Auto Centre (TAC) celebrates 40 years of being recognised as a trusted name in customer service. TAC takes off from the principle of its parent company and ensures the easy availability of high quality motor products coupled with the highest standard of service to its esteemed customers.

TAC bases its definition of success on four pillars of focus – customer satisfaction, employee retention, profitability and market share. With every market strategy and business dealing they reinforce these focal points and thrust themselves a step closer to prosperity. To continue their growth and business TAC is constantly finding newer global markets, joining hands with international brands, and relentlessly pursuing a retail expansion strategy.

At the core of all TAC's activities lies their firm belief in customer delight, and there is a clear goal to get "Closer to the Customer". The company's new product launches and expansion of infrastructure and network also stems from the attempt to reach out to more and more customers. Even within the company, TAC maintains a principle of closeness and solidarity; and it's no wonder that the company's employee retention is one of the highest. At TAC, constant emphasis is laid on training and career development of their staff; and a well-crafted selection criterion, along with a detailed training program help ensure that young Omanis with potential are identified and suitably trained to work in the various departments of the company.

TAC also has a dedicated Customer Relationship Management (CRM) cell that reaches out to 500 customers daily through various activities for sales and service such as - Mazda Satisfaction Index survey, service reminder, post service feedback calls, to name a few. Their customer service evaluation curve has shown a steady increase since its inception, and the company has also won the Sales Satisfaction Index (SSI) Award which is a benchmark survey within the 4A markets (45 countries).

TAC represents Mazda cars, Geely Emgrand Cars, Higer Buses & Pick-ups, JAC trucks & International Trucks in the automotive arena.

TAC provides a single window access to some of the other global automotive related brands also like Bridgestone tyres, TOTAL lubricants, Yuasa & Antara batteries, Hofmann components to name a few.

Over the years TAC has bagged many accolades for the brands it represents. In the case of Mazda, TAC has elevated the Mazda brand to become one of the strongest consumer brands in Oman and has been awarded the highly coveted 'Superbrands' title, the first to Mazda in the GCC. The 'Mazda Global CRM' and 'Mazda Global Customer Service' awards; these awards have been conferred to TAC by the Mazda Motor Corporation, Japan and have been won for TAC's outstanding customer relationship and service management. It is also worthwhile to note that TAC is the only distributor in the world to win the 'Mazda Global CRM Award' award thrice in 2008, 2009 and 2011; and the 'Mazda Global Customer Service Award' for five years in a row in 2006, 2007, 2008, 2009, and 2010.

Adding one more feather to its committed approach to its brands, TAC bagged the Geely Best Distributor award for the GCC region 2013. This was also testimony to the growing popularity of Geely Emgrand Cars in Oman.

Similar accolades have been won from Bridgestone and TOTAL also on various occasions. The Brands in detail;


Offering the trendiest of Japanese cars, Mazda has brought in a lot of excitement in Oman's automobile industry with their 'stylish, spirited and insightful' branding. These three unique qualities lie at the core of each Mazda you spot on the streets and forms the brand's DNA. The brand DNA strings together four quintessential qualities that make every Mazda unique - Distinctive Design, Exceptional Functionality, Responsive Handling and Performance. The 'Zoom-Zoom' spirit too, which translates into 'Fun to Drive' has not only become synonymous with the brand's image but has also infiltrated into automobile lingo. The liberation of powerful driving and smooth handling and the creative spark of the car's design is illustrated by the car's emblem, where the symbolic 'M' captures the artistry, technology and aspirations of Mazda.
Mazda's fun to drive range includes - Mazda2, Mazda3, Mazda6, CX-5 SUV, CX-9 SUV, MX-5 Miata Roaster & BT-50 PRO Pickups.


Listed as a Fortune 500 company and the parent company of global brands like Volvo Cars & Manganese Bronze Holdings ('MBH'), the manufacturer of the iconic London Black Cab, Geely is the first privately owned Chinese car maker, which has developed rapidly over the past decade. Geely is currently selling to over fifty countries and regions. Geely International Corporation makes quality cars that are environment friendly and energy efficient. The Geely Range has been certified with the C-NCAP 5-star safety rating across all its range of vehicles. Ranging from a Bionic Car to a SUV, the range is steadily growing to meet the aspiration of customers from every walk of life in Oman and the world.
Geely's stunning range of automobiles include - Emgrand7, Emgrand X7 SUV & EmgrandGT.


HIGER BUS Company Limited - one of the fastest developing bus manufacturers in China, is well known for its innovation and prevision in research and development. "Focus on Safety and Service", HIGER BUS contributes a great deal to the modernisation of the Chinese bus industry.

Established in 1998, and situated in the well-known Singapore-Suzhou Industrial Park, together with the Global Top 500 enterprises, HIGER BUS has a registered capital of 250 million RMB, and is one of the few bus manufacturers that has obtained a license from governmental authorities with a production capacity of 22,000 buses and chassis per year. The production base for medium, large and city buses, covering 500,000sqm, with advanced equipped assembly lines, is running under professional mode. While expanding the domestic markets on a firm and steady basis, HIGER BUS also explores the international markets.

Higer has a range of 50 seater Coaches & Buses, 30 seater buses, Panel Vans & Pick ups.

JAC Motors

Anhui Jianghuai Automobile Co. Ltd. (today JAC Motors) originally called Hefei Jianghuai Automobile Factory came into existence in 1964. Today, JAC Motors has more than 9000 employees with total asset of RMB 6.1 billion, covering an area of nearly 4.05 million square meters, and is one of the top 500 enterprises in China.

Since JAC's first unit was exported to Bolivia in 1990, up to now, JAC has marched into more than 100 countries in Africa, Asia, Europe, America and Middle East with an average increase of 80% year-on- year in terms of sales volume. JAC has been the No. 1 light truck exporter in China for six consecutive years and has achieved wide brand recognition and great customer satisfaction in international markets. In 2007, the sale and production of all kinds of JAC auto was over 200,000, gaining 14.3billion RMB.

The main products of JAC have played a very important role in the relevant market segments in China, and sales of the bus chassis of JAC have been No.1 for 13 years. The quality, customer loyalty, and export volume of JAC light-duty truck is also the No.1 in the China auto industry for many years, and its market share has been No.2. JAC has been awarded as 'The National Advanced Enterprise of Quality and Efficiency' by Quality and Management Association of China, and certified as Modern Management Enterprise by the Association of Machinery Industry of China. The company has been committed to the progress of national auto industry. JAC has a range of 3 ton & 4ton trucks.


The Navistar Truck Group is a leader in the commercial vehicle industry, producing International® brand medium, heavy and severe service trucks. The company's 'IC Bus' is North America's largest integrated manufacturer of school buses and is a leading producer of commercial buses for several markets. Its 'Workhorse' brand is one of the leading chassis manufacturers for motor homes and commercial step vans. Navistar products, parts and services are sold through a network of nearly 1,000 dealer outlets in the United States, Canada, Brazil and Mexico and more than 60 dealers in 90 countries throughout the world. Navistar currently operates six manufacturing plants in North America. The company builds heavy-duty trucks in Chatham, Ontario (Canada); medium-duty trucks in Springfield, Ohio (United States); severe service, heavy-duty and military vehicles in Garland, Texas (United States); and medium, heavy and severe service trucks in Escobedo, Mexico. School buses and commercial buses are built in Conway, Arkansas and Tulsa, Oklahoma. The company's truck development and technology center is located in Fort Wayne, Indiana.


The world's leading tyre manufacturing company - Bridgestone stands for quality and safety. In keeping with TAC's philosophy of getting 'closer to the customer' Bridgestone has established the largest chain of retail outlets - 'Tyre Care Plus' in Oman. Tyre Care Plus (TCP) centres have state-of- the-art facilities and offer the latest equipment, professional guidance and efficient service to customers.

Bridgestone has always been associated with being the best in road safety and the company has organised and conducted numerous safety campaigns across the Sultanate. For those who live to drive and demand the utmost in handling and road-gripping traction, the Bridgestone performance line includes a variety of options. Bridgestone's range of tyres differs in size from being the largest in the world, to some less than one foot tall, including those used in professional go-kart racing. The Bridgestone family of tyres for consumer use allows drivers to find the right tyre for their specific needs - whether that's manoeuvring on snow and ice in the family sedan in Europe, or taking an occasional jaunt off-road in a four-wheel- drive machine in the Middle East.


Hofmann is a part of the Snap-on Group USA, a New York stock exchange listed company established 80 years ago, who are one of the leading suppliers of garage equipment, such as tyre changers, wheel balancers, wheel aligners, brake testers, and collision repair systems. The Group's Hofmann brand has been synonymous with quality and competence in garage equipment, an essential reason why their machines have been approved and recommended by many important car manufacturers. Always pioneering new technologies, it is Hofmann's constant endeavour to ensure that their machines meet the latest customer requirements, combining user-friendly features with the latest technologies on the market.


With operations in more than 130 countries worldwide spanning all aspects of the petroleum industry, TOTAL is one of world's largest publicly-traded integrated oil and gas companies and the largest industrial corporation in France. TOTAL Lubricants ME is involved in the manufacturing and marketing of the entire range of automotive and industrial lubricants, greases, marine lubricants and various specialty products.
TOTAL has set up a state of the art blending plant for lubricants in Jebel Ali. The plant is the most sophisticated lubricant blending plant in the region, and operates on a fully automatic basis to maintain stringent high quality control standards. The plant is certified for ISO 9000: 2001, ISO 14001, ISRS level 7 (International Safety Rating System of DNV in Health & Safety) and has won the 'Dubai Quality Award'.


A 100 plus year old battery manufacturer from Japan ranked 3 largest in the world and number one in Asia is a new addition in the TAG. GS yuasa manufacturer's batteries for motor cycles, UPS, automobiles and their range include batteries for submarines and satellites and space shuttle. Currently the entire range of dry as well as maintenance free batteries for all tyres of cars, trucks and buses are stocked in TAC.


Antara represents a range of batteries manufactured by Reem Batteries & Power Appliances Co SAOG, who are one of the largest automotive battery manufacturers in West Asia with an installed plant capacity of over 1 million batteries per annum. Located in the Rusayl Industrial Area, near Muscat, they continue to be the most trusted brand for batteries in Oman.


Value Cars is the pre-owned cars division of Towell Auto Centre. At Value Cars, you will find an expansive list of top-quality pre-owned vehicles of various ranges, brands and models across Passenger Cars, 4WDs, Pick Ups or Commercial Vehicles.

Committed to complete satisfaction and to build enduring relationships with all customers, Value cars aim to achieve that by offering the best deals in terms of value, service and quality when it comes to buying or selling a pre-owned vehicle. At Value Cars, old cars are bought for cash which are less than 5 years old specially Japanese models.

The facilities are available within the Mazda Azaiba & Wattayah showrooms. Get the best deals along with comprehensive customer service to making the buying / selling process a more convenient and hassle-free experience. The available certified pre-owned vehicles meet the age and mileage requirements established by the manufacturer and are only put for sale after being put through rigorous inspections and quality checks.

At Value cars, you can count on reliability, quality and satisfaction.

Towell Auto Centre LLC
PO Box 1194, PC 130
Azaiba, Muscat
Sultanate of Oman