Trading in foodstuff is a traditional W J Towell activity and one in which Consumer Products Division excels. The division deals primarily in branded foodstuff ie beverages, biscuits, chocolate, cheese, coffee, confectionery, dairy products, ice-cream, sunflower oil, pastas, rice and shaving products. From our warehouses in Muscat and depots in Salalah, Buraimi, Nizwa, Sohar, Barka, Al Kamil, Ibra, and Ibri it efficiently services a national network of retail outlets including all major supermarket chains.
The division represents many leading branded products including Mars (UK) confectionery and milk; Uncle Ben's (USA) rice; Tilda (India) Basmati rice; Lesieur (France) cooking oil; Labanita (Egypt) processed cheese; Vicenzi (Italy) puff pastries; Ali Cafe (Malaysia) coffee; Guylian (Belgium) praline chocolates; Kent (Turkey) confectionery; Pinar (Turkey) labneh and cheese; Freez (Lebanon) carbonated flavored drink; Freddi (Italy) cakes and Wesley (India) shaving products. The division also handles regionally manufactured goods like Al Ameer (Bahrain) spices; Original & Captain (Saudi Arabia) juices and drinks; Majdi (Kuwait) spices and pulses.
We market a wide variety of rice from Pakistan, India and Thailand, mostly the company's own brands. Consistent quality and sensible pricing are our trade marks. The division's strengths - market knowledge, market coverage and excellent trade relations, allow the effective introduction and positioning of new brands. More than 3000 customers buy directly from our salesmen every fortnight all over the Sultanate of Oman.