Al Fajer Furnishing Co., established in 1984, is an associate company of WJ Towell & Co. LLC. It offers a wide and varied range of soft furnishing products like bed linen, bath towels, comforters, bed ruffles, duvets, bedspreads, pillows, mattress protectors, mattress pads, as well as bathroom accessories such as bath mats, shower curtains, shower rods, etc. The products, imported from USA, Brazil, Spain, China, and UAE, are supplied to all leading supermarkets, stores and furnishing outlets as well as leading hotels and
institutions in Oman.
Al Fajer also specializes in beds, mattresses and sofa sets. It has the exclusive rights for distribution of complete range of divan beds and mattresses manufactured by Towell Mattress & Furniture Industry (TMFI), SPRING AIR, USA, (4th largest bed manufacturer in the world) and SPRINGWALL, Canada. The company is also the authorized distributor of a range of premium sofa sets under the brand name 'WINDSOR'. These sofa sets are based on the American design, and upholstered in high quality Belgium Jacquard Fabric.
TMFI has set up a foam factory for raw foam, rebonded foam, foam mattresses and allied products. Besides, the company has also launched EUROPEDIC MEMORY FOAM. Mattresses made from memory foam, first developed by NASA for pressure relief during space travel, are temperature sensitive and mould pressure points, providing the ultimate in comfort and support.
Springwall is a leading Canadian brand and has the distinction of being approved and endorsed by both the American Chiropractic Association and the Canadian Chiropractic Association. Spring Air, a US brand, has built its reputation by sparing no cost in selecting the finest materials from around the globe to manufacture their beds.
One of the most striking achievements of the company is the setting up of 'Towell Bed Center' in Zakher Mall, Al Khuwair. The center reiterates The Company's philosophy that 'buying the right bed is a long term investment for one's health and well-being'. The surface one sleeps on is of great importance since we spend nearly a third of our lives in the bed. The mattress, therefore, is the most important piece of furniture in the house and not having the correct back support can lead to disturbed sleeping patterns and serious health issues'. Towell Bed Centre has been set up to provide its customers with high quality, top-of-the range beds. These beds come with a 5 - 10 years warranty.
Along with its wide selection of well-known brands of sleep systems and sofa sets, Towell Bed Center also offers customers other product choices such as chandeliers and decorative curios imported from Czechoslovakia and Iran.